Viktor Melamed has been working in illustration since 1997: during this time he has completed about a thousand portraits, many of which were created specifically for the Russian and now Melamed oversees an evening illustration course at the British Higher School of Design and runs a blog about modern graphics. In 2017, the publishing house published a collection of works by Victor Melamed portraits of musicians." And in 2019, the publishing house published a portrait book: the experience of the viewer, teacher and artist," where the Melamed analyzed portrait art of different eras and genres, prompting reflections on how the image of a particular person is formed in our minds. In his works, the Melamed intentionally makes it difficult to recognize the hero, breaks the image into abstract forms and lets it reassemble, forcing the viewer to look at a familiar face with different eyes. The best of these portraits were specially adapted for the brand's prints and supplemented with the author's lettering. Soft, comfortable tight T-shirt, with a collar protected from deformation. It keeps its shape perfectly. Without side seams.